What is the best brand of lipstick at Sephora?

There are sooo many brands of lipstick on the Sephora website so I'm just curious what everyone's favorite brand is (such as nars, givenchy, smashbox, lancome, etc.) There are sooo many and i have no idea which ones are good. Thanks! :) What is the best brand of lipstick at Sephora?
i like lancome and clinique :]

loreal hair